Tuesday 25 September 2007

Discovery Nabs Rights to Last Peter Jackson 'Halo' Video

While a bevy of marketers, including Burger King, Pontiac and 7-Eleven shelled out millions to attach themselves to the release of the shoot'em-up video game "Halo 3," Discovery network is taking a slightly different tack, striking a deal with Microsoft that will make it the exclusive purveyor of the soon-to-be-released final installment of a Peter Jackson-produced Halo video. More here.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.