Tuesday 25 September 2007

The bill looms for Broadband Britain

Ofcom is preparing a fundamental rethink of the UK broadband market. The regulator is asking the entire industry what is needed to prepare the country for the digital future as media move online. In this new world, broadband speeds must increase. Will the UK need to dump the copper lines that have connected households for generations? Will the industry have to enter a new era of infrastructure investment? If it does, who will pay for it? More from the Guardian Unlimited here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.