Saturday, 18 August 2007
It's all about control.
If the new media advertising economy is about anything, it is about user control. Although not quite past us, the days of expecting consumers to sit there passively watching advertisements are numbered. To this end Dave Droga (ex London Saatchi's), now part of Publicis in New York , is setting up a site at http://honeyshed.com/ that aims to draw viewers in. Described as a cross between QVC and MTV it offers audiences of ages 18 to 30 product information in the form of entertaining video clips rather than traditional commercials. More here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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