The BBC has covered this extensively, but Sunday sees the first free give away of a newly launched CD.
The question thus becomes a matter of payment and why? There are a number of issues here. Starting with The Artist Formerly Known as Prince he is no longer top of his game, so CD sales would be unlikely to set the charts on fire. This being the case the revenue stream is more likely to come from concert sales and associated paraphernalia. Prince will also benefit enormously from the headlines, TV coverage and blogspace dedicated to this innovative approach.
Newspapers have been in decline for some time now, so this $1 million dollar deal is more than likely to bring advertisers back to the fold. More from the the Guardian Unlimited here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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