Friday 8 June 2007
More Web 2.0.
The notion of Web 2.0 always had a scent of marketing/journalistic spin. Thankfully, I'm not the only one who thinks so: more from the BBC Click team who deliver such fine edutainment on a Sunday morning. Marc Andresson, the inventor of the first commercial browser similarly comments that Web 2.0 is more froth than bubble. Still, at the same time, as Geert Lovink has alluded to on the Nettime board, Web 2.0 does paint an interesting simulation of user-centricism under the wider media economics of media convergence, i.e. companies buying each other and technologies melding.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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