Friday, 15 June 2007
Looking at you looking at me
John Wanamaker famously claimed that "Half the money I spend on advertising is wasted; the trouble is I don't know which half". Although online advertising and its clearer ROI metrics have partly put paid to that, now it's the turn of billboards to offer advertisers a clearer idea of what's happening to their ad' spend. Wired report here on new billboard eyeball tracking technology from the Canadian company xuuk (not a typo).
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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