The "Evolution" film for Unilever's Dove has won top honors at this year's Cannes Lions International Advertising Festival. The ad is being heralded as a milestone for the segment and an underscoring of mainstream marketers' embrace of the Web, where the film was widely distributed. More from MSNBC here. Ads and more info from the Cannes site here.
[edit: making of the ad here]
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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