Saturday 9 June 2007

The Third Act

Steve Jobs, the man responsible for bringing us the mouse, the point-and-click graphical user interface (GUI) and the iPod now brings us the iPhone. Launching in the US this month the UK can expect to see them later this year. What's interesting here is the shift from computers to the wider electronics market. Remembering that the central component of new media is not in the hardware or software, but in users' experience of these, interesting times are ahead as Apple spread their net across the handheld devices market. The Economist has more here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.