Friday 22 June 2007

Alcohol advertiser goes it alone

Reyka, an Icelandic vodka has opted to eschew all other media in favour of utilising solely online. Whether foolhardy or media savvy, it certainly highlights what the 20-somethings are doing with their screen time. NYT has this this.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.