Sunday, 27 May 2007

The scramble for online advertising

Following Google's acquisition of Doubleclick (Business Week report here), WPP's take over of 24/7 Real Media, the purchase of Right Media by Yahoo!, Microsoft has entered the foray buying aQuantive for 6 billion dollars. As the Guardian notes here, could the death bells be ringing for the 30 second commercial? Could online Web-based video be the way forward? Also see The Economist.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.