Welcome to this collection of thoughts, links and resources on advertising, communication and culture. As pointed out above, this page is designed primarily for my students at Thames Valley University (London, UK), but if you want to get involved feel free to join in. Given the enormity of the topics broached this page cannot be comprehensive, but hopefully it will offer some illumination on topics current to advertising and the wider communications paradigm it operates within.
As many of you will already be aware my interests lie primarily within new media theory and audience consumption. If you find many of the topics are skewed this way, well, now you know why!
Disclaimer: I suppose I should also state that this blog in no way reflects the interests of the University and is instead a personal blog intended as a useful resource intended for students, colleagues and any random Josephina or Joe interested in advertising and its surrounding discourses. Yada yada yada...
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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