Britain is 'surveillance society'

Although in blogospheric terms this is somewhat old news, the BBC having this report on the 2nd of November, it is still worth reflecting at the end of the year where we are going in the next. Surveillance through electronic means, dataveillance, is only set to continue. This year saw the publication of this report from the Surveillance Studies Network which is arguably vital reading for those in the marketing and advertising industries who wish to communicate with consumers in an ethical manner. Also noted by the BBC later in November is the usage of audio surveillance for the forthcoming Olympics in 2012. Despite being embarrassingly Orwellian in orientation, you can bet your last Rolo that this will have significant implications in advertising and marketing terms for the future.