Narcotics and branding

The book that I'm currently working on is exploring creativity in advertising, particularly in relation to affect, intensity, sensation and continental conceptions of "will". In exploring and hopefully deepening the literature on affect as it has been dealt with in the cultural studies literature, I have been examining the neuroscientific literature (or at least that which is readable yet does not reduce the field to banalities), particularly in regard to philosophical dealings with mind/brain/body. While familiarising myself with the some of the material on neuroscience and consumerism I stumbled across this fun site from the Genetic Science Learning Center at the University of Utah. Interesting, particularly as there are many stimulatory parallels between narcotics and brands in the brain's limbic system.