This blog is maintained primarily for my students at Bangor University. However, if you've stumbled upon these pages and want to contribute, that's just fine too. They are intended as a resource for those interested in digital advertising and wider digital media culture. To search for a particular topic use the search bar on the top left hand side. If you are interested in Ph.D supervision or consultancy services please scroll down to the bottom for contact details.
Wednesday, 25 January 2012
Is Google Evil?
Perhaps not, at least in the theological sense. That said, for a company that pertains to 'do no evil', Google could be more upfront in their privacy policy changes. If consent is predicated on information not just being available, but actively consumed and understood - Google should be doing more, particularly given its quasi-common carrier status. They have finally announced that they will begin tracking users universally across all its services (Gizmondo has a report here). This was released via a blog post (here), and goes into effect March 1. Google have worked harder on transparency and privacy in recent years, but more upfront information should be provided, particularly given their emphasis on forcing users to provide real names (as with Google Plus) and now the endeavour to tie all Google usage back to an individual's name.
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