AdLab have picked up on Apple's filed patent to build in unavoidable advertising into OS systems. The patent in full can be found here. The abstract to the patent documentation states that by employing advertising, 'the presentation of the advertisement(s) can be made as part of an approach where the user obtains a good or service, such as the operating system, for free or at a reduced cost'. Given that unlike Microsoft, Google, Yahoo and other players who have all employed advertising for some time, could this be Apple's answer to obtaining extra funding for cloud computing ambitions?
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