Thursday, 14 August 2008

What Do You Do When the Cloud Shuts Down?

Can you trust your data to the cloud? For users of an online storage service called The Linkup, formerly known as MediaMax, the answer turned out to be a resounding "no." The Linkup shut down on Aug. 8 after losing access to unspecified amounts of customer data. The Linkup Web site has a message saying the service is no longer available and urges visitors to try out another storage site called Box.net. The Linkup had about 20,000 paying subscribers, according to a story on Demo.com. The Linkup CEO Steve Iverson says at least 55% of the data was safe. How much of the remaining 45% was saved is not clear, he says. Article in full here from NetworkWorld.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.