Saturday, 19 July 2008

Which? raps advertisers for using digital media to dodge junk food ad ban

The Guardian reports that: "Consumers' body Which? has criticised companies including McDonald's, Nestlé and PepsiCo for allegedly breaking responsible marketing pledges by targeting junk food ads at children using mobile marketing and websites such as Bebo and YouTube." More here.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.