ClickZ report that a redesign of Last.fm, the CBS-owned free online music platform, is giving advertisers the ability to create "smart ads" that can, among other things, move to the beat of whatever music a user is listening to.
The new interface is already being used by Converse and Motorola for innovative online marketing efforts that Last.fm suggests are more "immersive" and targeted than anything available on the site before, said Martin Stiksel, Last.fm co-founder. Article in full here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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