Wednesday, 30 July 2008
Credit crunch bites into marketing budgets
The IPA observe that the Q2 2008 Bellwether Report, the quarterly survey of marketing spend, published 14th July 2008, reveals that current budgets have been revised down for the third consecutive quarter and to the greatest extent since the 9/11 terrorist attacks in late 2001 caused business confidence to plummet. More here with contradiction from DMA here and IPA counter-argument here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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