Monday, 26 May 2008
The future of advertising media
The advance08 Advertising Leadership Forum closed with a discussion on the future of media. The session highlighted new opportunities to reach consumers—and how they might expand and evolve in the future. All roads seem to lead to the interactive, social and personalised experiences advertisers can offer their consumers. More here. Microsoft also revealed their vision of a home for the future here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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