This blog is maintained primarily for my students at Bangor University. However, if you've stumbled upon these pages and want to contribute, that's just fine too. They are intended as a resource for those interested in digital advertising and wider digital media culture. To search for a particular topic use the search bar on the top left hand side. If you are interested in Ph.D supervision or consultancy services please scroll down to the bottom for contact details.
Tuesday, 3 July 2007
Teens Want Branded Online Social Experiences
ClickZ has this insightful report based on a study conducted by Grunwald Associates. It notes that teenagers are interested in advertising as long as they are approached in a personalised and relevant fashion.
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