This blog is maintained primarily for my students at Bangor University. However, if you've stumbled upon these pages and want to contribute, that's just fine too. They are intended as a resource for those interested in digital advertising and wider digital media culture. To search for a particular topic use the search bar on the top left hand side. If you are interested in Ph.D supervision or consultancy services please scroll down to the bottom for contact details.
Monday, 2 July 2007
15 versus 30 second commercials online
The diversity of online advertising formats are at times bewildering. One topic of discussion that has ensued is the length of televisual spots online. It is taken that audiences are a fickle and impatient bunch online. Is 30 seconds too much? More from Advertising Age here.
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