This blog is maintained primarily for my students at Bangor University. However, if you've stumbled upon these pages and want to contribute, that's just fine too. They are intended as a resource for those interested in digital advertising and wider digital media culture. To search for a particular topic use the search bar on the top left hand side. If you are interested in Ph.D supervision or consultancy services please scroll down to the bottom for contact details.
Friday, 15 June 2007
Looking at you looking at me
John Wanamaker famously claimed that "Half the money I spend on advertising is wasted; the trouble is I don't know which half". Although online advertising and its clearer ROI metrics have partly put paid to that, now it's the turn of billboards to offer advertisers a clearer idea of what's happening to their ad' spend. Wired report here on new billboard eyeball tracking technology from the Canadian company xuuk (not a typo).
No comments:
Post a Comment