This blog is maintained primarily for my students at Bangor University. However, if you've stumbled upon these pages and want to contribute, that's just fine too. They are intended as a resource for those interested in digital advertising and wider digital media culture. To search for a particular topic use the search bar on the top left hand side. If you are interested in Ph.D supervision or consultancy services please scroll down to the bottom for contact details.
Saturday, 23 June 2007
Relevance and online advertising
In the new advertising economy, personalisation and relevance are the buzz words to watch. Moreover, through behavioral targeting we are the ones being watched. More here.
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