This blog is maintained primarily for my students at Bangor University. However, if you've stumbled upon these pages and want to contribute, that's just fine too. They are intended as a resource for those interested in digital advertising and wider digital media culture. To search for a particular topic use the search bar on the top left hand side. If you are interested in Ph.D supervision or consultancy services please scroll down to the bottom for contact details.
Friday, 22 June 2007
Alcohol advertiser goes it alone
Reyka, an Icelandic vodka has opted to eschew all other media in favour of utilising solely online. Whether foolhardy or media savvy, it certainly highlights what the 20-somethings are doing with their screen time. NYT has this this.
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